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A LEGITIMATE MARKET
HIGH SCHOOL BASKETBALL IS BECOMING A LEGITIMATE MARKET DUE TO THE RISE OF THE INTERNET. THE RISE OF SOCIAL MEDIA AND VIDEO BASED ENTERTAINMENT HAS TURNED HIGH SCHOOL BASKETBALL PLAYERS INTO STARS AND CELEBRITIES WITHIN THE BASKETBALL COMMUNITY. MEDIA SITES LIKE BALLISLIFE, OVERTIME, SLAM, HOUSEOFHIGHLIGHTS, AND OTHERS ARE ABLE TO PROFIT SIGNIFICANTLY OFF OF THE NEW FOUND FAN BASE OF HIGH SCHOOL BASKETBALL.
“The video community helps these guys while they’re in high school get that audience,” says Matthew Rodriguez, the president and founder of Ballislife” (Lorenz).
“Sporting bodies are also developing their own media platforms and companies, like NBL TV and AFL Media, bypassing the traditional news media to broadcast their own games and break their own news” (Harris).
YOUNG KIDS ARE THE MAIN REASON HIGH SCHOOL BASKETBALL IS BECOMING A LEGITIMATE. YOUNG KIDS ENJOY WATCHING OTHERS THEIR AGE AND OLDER SUCCEED.
BALLISLIFE, ONE OF THE BIGGEST BASKETBALL MEDIA COMPANIES MAKES NEARLY 2.7 MILLION DOLLARS PER YEAR SOLELY OFF YOUTUBE, ON TOP OF THAT, THEIR CLOTHING LINE AND OTHER SERVICES ARE ESTIMATED TO MAKE ANYWHERE FROM 6 MILLION TO 24 MILLION DOLLARS PER YEAR (NETWORTHSPOT)
“The voice as well as the face of sport is changing in response to social and digital media. In this context, with all of the relationships between fans, sports stars and clubs and journalism shifting, what shape will the future take” (Harris)
“Primarily filming viral high school athletes for teen audiences, Overtime garners nearly one billion views per month across its social channels, with funders ranging from Silicon Valley standby Andreessen Horowitz to former NBA commissioner David Stern.” (Feldman).
AN UNTAPPED MARKET
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